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Portfolio Samples
Harold M. Bayuk, ImageMatters
410.643.9659
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Video Documentary: Association of Funeral Directors
In
helping people to cope with the loss of a loved one, this 45 minute documentary helps in "Making the Pieces Fit."
Touching
and captivating, its purpose is to help shift the focus of grief to the celebration of life – positive reflections of a life
well lived.
A series of interviews, with eloquent commentary and narrative by William McDonald, is edited for syndicated
broadcast and national distribution.
Videography, editing, co-authored.
Harold Bayuk 2002
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Public Relations Campaign:
The Maryland National Capital
Park & Planning Commission
What began as a pro bono project – developing a PSA for local broadcast – developed into
an eight year contract to coordinate MNCPPC print with newly developed broadcast PR campaigns.
Work included scripting,
photography, film and video editing, graphic design.
Harold Bayuk 1982 – 1990
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Expressways To Learning - Advertising Campaign, Video and PowerPoint
Marketing Presentations:
Persuasive and credible testimonials were captured from parents, students and teachers for
this effective TV advertising campaign. Film clips were also used to create a series of interactive PowerPoint marketing presentations
for national distribution.
Ultimately, a series of short videos were created to represent each of Expressways learning
programs for use in groups and large audiences.
Design, photography, scripting, editing.
Harold Bayuk 2001-2003
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Objective:
Captivate attention, teach and enlighten college
level students.
Strategy:
The use of twenty samples, borrowed from a collection of old TV commercials, served
well in the classroom as a teaching tool in advertising. PowerPoint graphics capsulate marketing strategy and history of the
product.
Designed to be easily visible in large screen video projection, the presentation is paused at the instructor’s
discretion for comments and group discussion.
Clicking on each image explodes the 30 second video to full screen as
it plays. The presentation, comprised of nine pages, covers the seven basic types of commercials– following the curriculum.
Concept,
design and implementation.
Harold Bayuk 2002
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ROLE: Conceive, write, shoot, edit and implement a series of
successful advertising campaigns for multiple markets.
OBJECTIVE: Knowing humor sells, it was imperative to prove it
would work affordably for a variety of products and services within a specific budget.
RESULTS: By "monkeying around"
with this idea, "Buddy" sold everything from carpets to accounting. Advertisers were ecstatic to have ads with a "national
look" at a local cost and exclusive ownership in their respective markets.
Harold Bayuk 1991 - ongoing
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Litigation Support - Trial Presentations & Accident Reconstruction:
Combining
resources and experience from an extensive background in broadcast communications and electronic journalism –
with knowledge in law and insurance claims litigation – reveals a unique and valuable area of specialization.
“Using
the tools and skills of the trade to provoke emotion and persuasively convey information is what I do best.”
-Harold Bayuk
Follow
links in this site for more info on litigation support.
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